At Simply Sustainable, we believe the best communications strategies are those which perfectly align a company’s sustainability strategy, purpose, values and brand. It is crucial that all sustainability communications are underpinned by a robust sustainability strategy and evidence base. In a world where trust in business has been declining and cynicism has set in, companies must ‘walk the talk’ to protect their reputation and enhance their brand.
Collectively, we have over 40 years’ experience working in sustainability and corporate responsibility. During that time, we have worked on sustainability reporting and communications strategies for numerous organisations including the BBC, Manchester Airports Group, Costa Express, Whitbread Group and Central England Co-operative.
Over time, we have refined some golden principles of sustainability communications that we consider essential in any strategy:
1. No stories without data and no data without stories
2. Tell a good story which your audience can buy into
3. Give a familiar context to big ideas
4. Create compelling, collective narratives
5. Don’t underestimate the power of good design
Keeping these five principles in mind, together with insights from your key audiences, we can help you to produce high impact, engaging sustainability communications that hit the right note. From crafting and developing your brand purpose to designing your in-house sustainability communications campaign, you will have support and guidance at every step.